Polly Provincial profiles the real and rustic lifestyles designed by Southern Australians. In other words, the visible lifestyle choices of ‘real people’ – regional creatives, makers, innovators and escapees from the big cities: tree-changers, sea-changers as well as born’n’bred country folk who care about what their environment looks like, how it relates to self-expression and what it means for quality of life.
We profile the renovation, restoration, reinvention and decorative stories of private homes and places people sleep while away from home, as well as social spaces such as cafes and galleries, where people like to hang out and play. We even profile ruins and abandoned farm buildings. We also take an interest in objects, be they human-made or natural – Anything that’s interesting to the eye and has a design element to it.
It doesn’t have to be fancy to capture our attention, but it must have creative integrity. Our emphasis is always on the physical attributes and how design choices enhance atmosphere and ambience – Not so much on the characters involved, though behind-the-scenes, we care about the people too.
Our editorial focus is on the interiors, built environs and external natural surrounds of Southern Australians and what inspires people’s choices in design terms. Polly Provincial defines Southern Australia as Victoria, South Australia and Tasmania, but hey, we’re open to all who like what we do.
If you have a home, business or design object that you think fits in with our publishing ethos, feel free to contact Ailsa to discuss the possibility of being profiled for Polly Provincial; a blog which we consider to be the on-line equivalent of a baby magazine.